With virtually everyone in the country having some form of technological device in their hands, whether it be a smartphone, tablet or smartwatch, the industry for mobile app development is more popular than ever. As it continues to evolve, app developers will need to keep up with the analytics in order to provide the best mobile app for consumers. Business owners who need an app developed will need to familiarize themselves with the things that are most important to consumers, while app developers will want to prioritize these crucial aspects of the development process. Here are five things business owners and developers will want to focus on this year:
1. Application Security
If you follow the mobile app industry, then you likely heard about all of the information leaks and hacking attempts/successes in 2014. According to recent predictions, this is only going to increase throughout 2015 and likely beyond. In fact, an estimated three-fourths of mobile apps will fail the simplest of security tests. Hackers will continue to find security gaps in order to get their hands on sensitive information.
2. Wearable Technology
With some of the larger technologically-advanced companies launching wearable technology, these devices are going to become very popular as the years go by. These devices are likely to improve efficiency as well as productivity. With more companies expected to launch these devices, mobile app developers will be switching their focus from mobile-friendly apps to apps that can be utilized on wearable devices.
3. M-Commerce and Mobile Payments
More and more consumers are beginning to use their tablet or smartphone to make online purchases. In fact, m-commerce sales are expected to have doubled from 2014 to 2016. This means that developers will need to begin to focus on mobile applications that have the ability to process various transactions without requiring cash or a physical credit or debit card.
4. In-App Advertising
Back in 2012, it was projected by Juniper Research that in-app ads would exceed $7 billion by the year 2015. The following year, the same firm predicted the mobile advertising would reach $40 billion over the following five years. In-app advertising is becoming extremely popular and is one of the more effective ways of targeting the right audience with appropriate advertisements. This going to become a key factor in monetization of mobile applications moving forward, especially considering the fact that more developers are opting for a free app over a paid app.
5. User Experience
The user's experience has and always will come first. Moving forward, especially with the increase in advertising in the app itself, it is going to be more important than ever. After all, if the user isn't happy, they're going to find a different app that offers a better experience. Therefore, mobile developers are going to have to focus on enhanced user experiences.
The aforementioned five things are going to be important factors in the success of mobile applications moving forward. If you aren't a developer yourself, make sure that the mobile app development company that you choose to work with in creating your mobile application is up-to-date on the recent trends in the industry.