Online marketing is becoming more and more important for businesses of all kinds. When you are new to content curation, it can be daunting to get started. Here are some ideas for staying on top your website and delivering unique content.
Have Regular Brainstorming Sessions to Keep Ideas Flowing
The idea of thought leadership is becoming important in online content marketing and throughout businesses. Readers are looking for fresh ideas that push the boundaries and show that the company is trying to innovate. In order to come up with this type of content, it's important to sit down on a regular basis to discuss new directions for content.
While browsing for topics, you or your marketing team should be thinking about what's missing— what can you cover on your site that readers might not be able to find elsewhere? This may be a unique way that your company can solve a problem, or your thoughts on unusual connections between several problems. If you create a rolling list of these topics, you'll have plenty of ideas for new content and new research directions.
Curate Content Ahead of Time
It's a good idea to have static content that you can grab whenever you need it. For instance, there are certain evergreen topics that you could post at any time. By having this backlog of articles to post, you won't get in a bind if you fall behind at some point.
Of course, some events and topics to come up at the last minute, and you will want to comment on them in a timely fashion in order to get the most bang for your buck. While you won't be able to prepare for these in your content curation, you can still stay in the game if you have a content management system that is easy to implement.
Get a Good Content Management System (CMS)
Ideally, you would like your marketing team's efforts to be focused on coming up with great content, not on fiddling with the appearance of the site each time. This can be done by creating a good administrative site that allows employees to easily manage the content. Having a drag and drop CMS on your website will allow your marketing team to simply add new articles and images to the site without getting too technical.
Online marketing and content curation doesn't have to be a large endeavor if your business is organized about how it creates and distributes new content. By systematically brainstorming, scheduling, and dropping content into your website, you can stay ahead of the game.