Your website will say a great deal about your business. Many people who own small businesses create a website to improve their image online, but find that their website is ineffective in bringing in customers like they imagined it would. This could be for a variety of reasons, including web design. It is important that you know what mistakes you might be making that could be contributing to your ineffective website. Here are a couple things to avoid.
1. It Is Not Mobile Friendly
Although you create your website on your computer and might even expect people to look you up while on a computer, that is just not realistic anymore. Instead, many people are using their phones to access information on the Internet. This means that a good deal of the time, if not the majority of the time, people will be viewing your website on their mobile phone. If your website is not mobile friendly, you just lost a potential customer. This is why you should spend as much time working on the mobile version as the computer version.
2. The Message Isn't Direct Enough
People are not going to spend a lot of time on your website unless you can catch them at the beginning. They will probably take a couple minutes to browse and if they can't get the information that they need quickly, they will dismiss your website and move onto the next. This is why you should ensure that your message is direct and easy to find. If the purpose of the website is entertainment, you will need something to catch and entertain them right from the beginning. If you are trying to bring customers into your business, you will need to present your product or service right away and let them know where to find it. Don't waste time with inspirational messages, or information that is useless, instead get right to the point.
3. There Are Too Many Words
People are not going to spend time sitting and reading all the information on your website, unless they already believe in it. A good way to bring them in from the beginning is to use pictures. Pictures can convey a message, and can even illicit and emotional response. For this reason, use pictures to get your message across as well as words.
By paying close attention to web design and the information presented on the site, your website can become a great asset to your business.