Do you own a business that sells a certain product? If so, you are probably well aware of the need to have a website in order to draw people into your store. Simply having a website, however, is usually not enough. With 88 percent of consumers in the United States doing research online before buying in-store products, it is more important than ever for those potential customers to find your website.
Here are three digital marketing tips for businesses to help you get started in your online marketing endeavors.
1. Don't Be Afraid to Spend Money In Order to Earn Money
While you may want to spend as little money as possible on your website and online marketing, you shouldn't be afraid to spend if you want to earn. This is especially true for something as important as getting traffic to your website in order to increase your sales. Some of the types of things you may need to invest in to have success with digital marketing include:
- Display ads on social media
- Search engine optimization (SEO)
- Video advertising
One more thing that will also come in handy are software development services, which will enable you to track and analyze key metrics of your marketing campaign.
2. Take the Time to Define Your Target Market
Most businesses have a target market for the products they sell. When it comes to digital marketing, it definitely helps to understand your target market. This may take some time, but it is definitely worth it, if you want to increase your sales. Creating buyer personas and writing targeted content will help you to reach your target market.
In defining your target market, here are the criteria you should focus on:
- Demographics (age, gender, location)
- Psychographics - (personalities, hobbies, lifestyles)
- Behavior (purchasing patterns, brand loyalty)
The more accurate you can define your target market, the better your chances at reaching them.
3. You'll Need to Advertise On a Variety of Social Media Channels
You might have your favorite social media channel, but this doesn't mean you should just stick with one or two when it comes to digital marketing. Some of the most popular social media channels you will want to try include:
Since 71% of all internet users access social media channels, you will definitely want to use social media to your advantage when it comes to digital marketing.